Lavender

Hello we are Lavender. We live
the consumer world. That means
putting our clients' customers;
their habits, loves, hates,
self-interest; before everything.
We're about creating customer journeys not campaigns. And we're not owned by anyone but ourselves.

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Our Loyalty 3.0^™ is an integrated loyalty platform developed by Lavender. It's a modular platform that makes it easy for organisations to engage with their customers in a relevant and engaging way, across multiple channels. Our clients use it in these 8 ways:

1. Manage campaigns.

Campaign Management - create, schedule, manage, test, report and analyse your campaigns across multiple communication channels.

2. Automate marketing.

Marketing Automation - advanced rules engine that creates and delivers dynamic and engaging communications that respond to customer behaviours and segments.

3. Integrate data faster.

Integrated Data Services (IDS) - improve speed to market by streamlining the deployment process through the removal of data and application integration barriers.

4. Model & segment data.

Data Segmentation and Modelling - advanced segmentation, ETL and modelling capability that delivers refined data for driving highly targeted communications.

5. Gain hidden business intelligence (BI).

Business Intelligence (BI) - gain hidden insights into your customer landscape through advanced data visualisation tools.

6. Manage loyalty programs.

Loyalty Program Management - intuitive administration interface designed for marketing professionals to easily configure and manage Loyalty Program execution.

7. Create unified analytics and reporting.

Unified Analytics and Reporting - centralised view of your Loyalty Program and campaign activities.

8. Manage online and social communities.

Community Management - manage your online communities and brand reputation across the social landscape.

We have case studies proving the effectiveness of Loyalty 3.0 ^™ with some of Australia's leading brands.